MESSAGING - what is your take-home message?
When creating your event, we recommend you think about an effective take-home message for your audience. For example, practical steps to reduce your plastic waste, ways to identify different bird species, or even simply that science is fun and for everyone. Identifying your take-home message early on will help you develop an event that meets your goals and make writing copy for the programme a lot easier!
AUDIENCE – who do you want to reach and why will they attend?
The festival audience is generally made up of science-interested members of the public who may or may not have in-depth knowledge about science, technology or the environment. When designing an event, think about the specific audience you want to reach and what they might like to engage with. Also give thought to why your audience will want to come to your event, which may include interest in a particular speaker or topic, to hear an engaging discussion, or entertainment for the kids. Reasons for attending are often as simple as wanting to have fun or to learn more about the world around us. We always welcome ideas that have the potential to engage harder-to-reach audiences and underrepresented communities.
EVENT LENGTH - leave them wanting more!
Recommended length for most adult events is 60 - 90 minutes including a Q & A session at the end. Performances generally run for 45 - 90 minutes. Drop-in activities should aim to have enough material to entertain for 5 - 10 minutes, with additional options for the highly engaged.
VENUE AND EQUIPMENT – we’ve got the connections!
If you need a venue, indicate this in your application. The Festival will endeavour to match events with suitable venues. Basic equipment may be available, but you must identify requirements early. Anything the Festival or venue cannot supply will need to be arranged separately, potentially at your own cost. Support varies by event and availability, so discuss your needs with the team early.
CHOOSING THE RIGHT PRESENTER – not necessarily the expert!
Not all scientists and science enthusiasts are good communicators, and good communication is the key to a successful public event. If you are having a speaker at your event, it is important to choose someone that is experienced and effective at communicating. If bringing in a speaker from elsewhere, we recommend that you research them prior to confirming them as a guest. Choose presenters who can communicate effectively with your intended audience. Scientific expertise is valuable, but good communication is essential.
CHECK YOUR BUDGET – get in touch if you need help.
It’s free to be involved in the festival if you are running a free event! There is a charge of 10% of gross ticket sales (including GST) for any event with a paid ticket. This includes booking fee and card costs.
Event organisers are responsible for developing and delivering their events and covering their costs, including presenter travel, accommodation and expenses where required. The Festival may be able to assist with some travel or accommodation costs in exceptional cases, but this must be discussed well in advance and is not guaranteed. If finances are a barrier to participation, please talk to us and we will see if we can help secure sponsorship or other funding.